The luxury car rental Australia market is growing fast.
Many people rent fancy cars to feel special and enjoy the ride. But it can be hard to know the difference between a premium car and an exotic one.
Premium cars are comfy and easy to drive.
They are big, quiet, and have soft seats. These cars are good for work trips, short holidays, or rides to the airport.
They are rented most often for 1-3 days. The average price ranges from 120 to 250 Australian dollars per day. There are many offers in this category, and even the day before the start of the rental, you can find a suitable option. They do not require large deposits, and the mileage is usually unlimited.
What is an Exotic car?
Exotics are a special class. Such cars are chosen for the sake of impressions. We are talking about sports cars, supercars, rare models with high engine power, aggressive design and loud sound. Acceleration in such cars is less than 4 seconds to 100 km / h. Driving such a car is not just a trip, but an event.
Such a rental is more expensive — from 500 to 1,500 dollars per day. It is often necessary to make a substantial deposit — from several thousand. There are also limitations: mileage can be limited to 100-150 km per day, a certain age (from 28-30 years) and driving experience are required.
How to choose between premium and exotic
If you want a quiet ride with comfort, premium will be the best choice. Such cars are suitable for long routes, trips with family, and business meetings. They are easy to operate and do not attract too much attention.
If you want bright emotions, or you are preparing for an event like an anniversary, a shoot, or a gift— the exotic will definitely not disappoint. But such a lease needs to be approached seriously. It is important to check the conditions, restrictions and the cost of the refund in advance. Many of these cars are booked 1-2 weeks in advance.
Where and when is it profitable to rent
The demand for premium and exotic car rentals is unevenly distributed across regions. There are more cars to be found in Sydney and Melbourne, especially in the business districts. In Brisbane and Perth, SUVs are often rented for trips along the coast and out of town. In summer, especially in December and January, demand is much higher. The peak is also observed during major events and holidays.
To save money, you should avoid renting at the airport — there is an additional fee of up to 25% of the cost. It is better to choose branches in the city center. It is also more profitable to book on weekdays, especially on Friday mornings, when companies reduce weekend prices.
What is important to know in advance
Premium cars usually don’t have strict limits: standard deposit, insurance included, mileage unlimited. Exotics require more preparation — in addition to an increased deposit, it is worth clarifying whether insurance covers damage to expensive parts such as wheels or glass.
In addition, even if we are talking about a trip for only a day, the penalty for late return can reach 50 AUD. And if you plan to share control with someone else, there may be a charge for a second driver.
Conclusion
The choice between premium and exotic depends on the purpose of the trip. If you need a reliable and comfortable car, choose a premium one. If you want emotions and are not afraid of costs, exotics are perfect. There are both on the luxury car rental Australia market. The main thing is to understand what you expect from the trip, and not forget about the details that affect the price and impression.

Hiking addict, mother of 2, hiphop head, hand letterer and brand builder. Producing at the fulcrum of art and elegance to craft experiences that go beyond design. I’m fueled by craft beer, hip-hop and tortilla chips.
